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Research GIS Platform
Project Type
Research Platform, SaaS
Who
Addland, Tytl
Skills
GIS, UX Design, Accessibility, Cartography, Product management, Data Engineering, GIS, Data visualisation, Onboarding, Mapbox
The development of a GIS-based research platform that empowers users to access and analyse millions of geospatial data points through an intuitive, UX-first interface. Built using Mapbox’s systems, the platform leverages advanced data engineering to seamlessly translate complex, heterogeneous datasets into actionable insights, all within a visually engaging and highly interactive environment.
Key Features & Technical Innovations;
- Data Visualisation: A vector-first approach and customisable APIs to deliver responsive, interactive maps that scale beautifully across web and mobile devices, ensuring crisp visuals and real-time data rendering regardless of dataset size.
- Massive Data Handling: Processes and publishes over 5TB of geospatial data monthly, employing optimised vector tile technology, intelligent data compression, and load balancing to maintain exceptional performance and low latency-even during peak usage.
- Advanced Filtering & Aggregation: The app offers sophisticated filtering tools and aggregated insights, allowing users to explore, segment, and visualise complex spatial data with minimal cognitive load.
- Tiered Access & Upgrade Paths: A flexible, tiered access model with curated self serve upgrade options, supporting both entry-level users and advanced researchers while driving user engagement, retention and lowering CAC.
- Seamless Data Integration: Blending diverse data sources, ranging from gov. sourced property records to environmental datasets, into a unified platform experience, with automated data normalisation and transformation pipelines for consistency and reliability.
- Accessibility & Cross-Device Support: Prioritising user accessibility and responsive design, delivering a seamless experience across desktop, tablet, and mobile devices.
User Experience & Competitive Advantage;
The platform’s UX first design minimises complexity, presenting advanced geospatial analytics and mapping tools in a user friendly interface that outperforms competitors in both speed and usability. Dynamic data visualisation, interactive map layers, and frequency of updates ensure that a rapidly growing user base can derive insights quickly and efficiently. This usability and scalability advantage attracted millions in investment, fuelling continuous innovation and expansion.

