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Niche Marketplace
Project type
WebApp Marketplace
Who
Addland, UK
Skills
UX Design, Product research, Accessibility, Product management, Dashboards, User management, Product analytics, CRM, GIS, Data engineering, CMS

A dedicated online marketplace for non-traditional property marketing and lead generation. The specialist platform was built to serve the unique needs of promoting development land, farms, woodland, and unusual buildings, adapting established and deeply conditioned portal behaviours into specialised search needs. The marketplace was also required to seamlessly integrate with automated geospatial and boundary data, offering deeper attribute based search and research options for users.
An eco-concept design, it prioritised accessibility, seamless user journeys, and agent brand promotion to drive future commercial opportunities. It achieved strong organic growth, high wealth SEO cycle strategy and generated over 20,000 (app) user registrations, plus thousands of high-quality buyer leads.
