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The Buyer Cycle
Project Type
Product Research
Who
Proptech UK
Skills
UX research, Project management, Product Strategy
A comprehensive research initiative in 2024 examined the motivations and pain points throughout the UK home-moving cycle. The project employed a mix of research methodologies including quantitative surveys, qualitative interviews, polls, and social listening with over 300 homeowners, sellers, agents, buyers, and industry professionals.
The study surfaced nuanced insights into stakeholder expectations and stressors at each transaction stage. Findings directly informed strategic planning, product investments and direct product development, providing robust, data-driven validation for prioritising solutions to critical user challenges.
Findings were also quoted in investment and strategic presentations and industry news.