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Instant Property Valuations
Project Type
Automated Valuation Models
Who
Zoopla, Hometrack, UK
Skills
B2B, D2C, Data, Product design, Data visualisation, API, Product marketing, Product management
Supported in the end-to-end development and deployment of advanced Automated Valuation Model (AVM) solutions, powering truly instant property valuations across digital products and platforms. The products were carefully designed for both direct consumer engagement and as value-added tools for a diverse portfolio of B2B clients, including estate agents and real estate technology firms.
Key Features & Technical Highlights;
- A Modular AVM Suite: Delivered a flexible suite of AVM powered products, including robust API integrations and instant valuation report generators, enabling seamless website and app integration for high quality ‘instant’ digital valuation experiences.
- Consumer & B2B Applications: Developed intuitive digital tools for end users, while also supporting B2B partners with scalable, customisable, and white-label-ready solutions.
- Premium Data Integration: The first of it’s kind to leverage premium quality, real time property data and advanced analytics to provide more accurate, reliable and instant valuations, setting a new standard in the UK property market.
- Lead Generation Engine: The ‘Instant Valuation’ experience became a pioneering resource, offering estate agents and proptech companies an affordable, powerful and high converting lead generation asset.
- Enhanced User Engagement: Drove increased user interaction and retention through frictionless digital experiences, while supporting robust seller lead pipelines for business clients.
- Scalable Architecture: Built on a flexible, modular architecture to support both native and white-labeled deployments, ensuring adaptability for enterprise partners and rapid integration with existing real estate software stacks.